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10 BOOMING  REAL ESTATE COMPANIES IN INDIA 2022
            Ekta Contech Pvt. Ltd.                                                                                                     The  same  principles  were  carried                   prior  knowledge,  they are trained



                                                                                                                                                                                              well  to bridge  the gap.  The transi-
                                                                                                                                       on by his  son,  Prince Shrivastava
                                                                                                                                       when he joined Ekta Contech as MD.                     tion from the conventional methods
            REDEFINING INDIA’S REAL ESTATE WITH SUSTAINABLE AND SMART                                                                  Well  known  for  his  passion and                     of  construction  to  the  sustainable
            DEVELOPMENT                                                                                                                devotion to the  residential  real                     approach  widens  the  gap  between

                     Corporate Review | Pooja Kundoo
                                                                                                                                       estate industry, Prince Srivastava was                 people  who  understand  the  change
            With  a  remarkable  track  record  of                                                                                     exposed  to  entrepreneurship  from                    and  the  rest who  doesn’t. We are
            success  in the  country’s real  estate                                                                                    an  early  age.  He  grew  up  in  Ranchi,
            industry,  Ekta  Contech  Pvt.  Ltd.                                                                                       Jharkhand, watching his father’s work                  helping  investors  to  understand  the

            has  effectively  created  a  mark  that                                                                                   and  versing  about the  real  estate                  future of this  market with the  help
            defines  what  the  company  stands                                                                                        industry. Later on, post his law studies,              of expert counsellors at every step.
            for in terms of infrastructure, struc-
            tural  construction,  and  distinctive                                                                                     he  shouldered  the  responsibility  of                MEGATRENDS CHANGING THE
            real  estate  services  it  provides.                                                                                      Ekta Contech and strategically, over
                                                                                                                                       the years grew the firm from its orig-                 REAL-ESTATE LANDSCAPE
            After working for more than 30 years                                                                                       inal goal of being a real-estate busi-

            in the field  of real  estate, Satish                                                                                      ness to much more. “Today, our vision                  A few megatrends, in particular, have
            Srivastava planted a dream  in 2010                                                                                                                                               my attention and excite me to be a
            to develop  a sustainable  real-estate                                                                                     is to provide a roof to everyone, even                 part of  them.  The  first is  the  tran-
            culture and  educate people  about                                                                                         to  the  people  who  cannot afford  it                sition  to  sustainable  development.
            real-estate investments. He nurtured                                                                                       right now but deserve it for their lives’              Construction consumes nearly 50% of
            it with his hard work and grit deter-                                                                                      work. We understand the basic need                     global energy, 50% of water, and 60%

            mination.  Today,  Ekta  Contech  has                                                                                      for  a home that many are lacking
            risen to prominence as a real estate                      Prince Srivastava | Managing Director                            which  brings  us  to  the  solution of                of building materials while causing an
            legacy, backed by its solid foundation.                In  1975,  Satish  Srivastava  entered                              Green Buildings” asserts Prince during                 80% land loss to agriculture which is
                                                                   the  construction  industry,  learned                               the interview as we gain insights over                 why it is time to switch sides. I believe
            STAYING AHEAD OF THE CURVE                             the art of construction, and  set a                                 Ekta  Contech  through  his  lenses…                   that  constructing  Green  Buildings

            •  Customer  base:  1000+  clients                     goal for himself. His efforts began to                                                                                     will  reduce  carbon  emissions  and
            •  Revenue: It is going to exceed 200                  bear  fruit  in 1984  when  he founded                              Let’s hear the words from the leader                   use  fewer  natural  resources,  paving
            crores by 2024                                         his  own company with a  small  team                                himself…
            •  Growth Rate: 96-118%  per year                      of  like-minded  individuals.  Eventu-                                                                                     the way for a more secure future,
            •   Accolades:       India    News      Best           ally, his progress became clear with                                ADDRESSING THE CHALLENGES
            Emerging  Real  Estate  Developer  of                  the flourishing ‘Apartment Culture’                                 One of the biggest gaps in the market

            the Year 2021- East India                              directed  by him  in the  small  town                               is  the  lack  of  skilled  individuals  to
            •  Recognized as the Best Company                      of  Ranchi.  Until  now,  the  company
            of  the  Year 2021  by  Creative  Bit,                 has  undertaken  over  forty  projects                              work in the sustainable development
            for promoting sustainable  ways  of                    to ensure that people get the most                                  sector. The stereotypes have pushed
            Construction in Jharkhand                              out  of  their  investment.  A man  of                              people away from choosing real estate
            •  Published in the prestigious columns                ethical  persona,  he  never  compro-                               as a career option.
            of  leading  business magazines and                    mised  on product quality, and  his                                 Ekta Contech ensures  that even if

            newspapers                                             work was never motivated by profit.                                 someone joins the company without

          |18  thecorporatereview.com  | India  | Vol. 3  |  Issue  5| July 2022                                                                                                                                                       |19
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