Nowadays, We just cannot do most of the things without our phones, and the best part is it’s not even our phones that we are addicted to, it’s the applications in it.
Parents thrashing us for literally any problem in life this is one sentence we all get to hear that “It’s all your phone’s fault”, but whom to tell them that it is not the fault of the device.
Well, we all know the one thing that we use our phones most for is social media.
The power of social media is immense, like it is so fast that any incident before occurring probably on a TV channel would have already started trending with hashtags on social media.
Another reason because we always have our phones on us, are always snap chatting a lot, by the time somebody would send in a tip to a news channel,
youngsters or just people in general would have already uploaded it on their social handles reaching innumerable people in like minutes.
Students of communication could write an entire graduation thesis on the kind of power social media has and the level of control it has on people.
It is not even funny how not just one app but any app that helps social engaging of any sorts can spread word around like wildfire.
Social media is the new market
Facebook that is now considered something only parents and people of a certain age group use, or Instagram which needs no description or Snapchat which definitely needs no description, or twitter if you need a fun political gossip to gossip about.
What makes it even more interesting is that it is not some random gossip website, but it is like the pocket of Daemon that has literally everything in store for everybody.
Do not know if it’s a boon or a bane, but what can surely be said is that it is the best market at hand to shop from. With the coming up of small businesses on social platforms of every kind possible.
There are also official websites of brands and advertisement for brands that may yet not be selling on a platform but have a website to access.
Talk about any strategy that can be used to promote your business on any social media platform, there you have it someone or the other using it already to promote their product and brand.
Influencers are the new marketing agents
Talking about marketing and social media, nobody can resist or miss talking about this certain group of people called influencers.
Now, this is a very peculiar term that has a very specific description and translation but has been generalized, and this generalization has led to total change in the meaning of the term.
In simple terms, an influencer would be a person who can influence or get people to agree with them, and they can do it to masses of people at once.
They have such strong levels of trust and fame and hold in the society that their target audience would agree to whatever they say and believe it in one go.
These people operate on social media and earn through it like isn’t that amazing, imagine having your life summed up in one app and earning by just making people agree to you? Sounds easy right, well, it is not it takes a marketing and business mindset because you may yourself not actually believe in what you say, but there are people who will take your word for word and act on it.
So basically, brands have been collaborating with influencers a lot more than before. It has become a very viable and kind of important strategy in the marketing world.
These people post on their handles about the company and their services or products and bring audience and clientele to it.
They are required to have some knowledge about the company and the product they market, a certain number of followers and being a relationship built on trust people tend to believe that If they promote a certain product or brand they are actually using it and sometimes well, it is true.
These people are very active on their social media and are always updating people about their personal lives through videos and personal messages.
They are very engaging with their audience that makes them trust more.People are not dumb if they believe a certain influencer,
they also do their research about the product and service, so honesty is kind of a priority here.
This honesty can only come once the product or service being marketed is relevant to the kind of influencing that influencer does.
A travel influencer would not be asked to market a fashion or skincare product and vice versa because it would not only not sell the product but also hinder the image of the person marketing it.
Hence, it is vital that before collaborating, the influencer is aware about the boon and the bane of the company and the product/service.
Why the need for Influencer marketing?
Every brand has a message to promote with a product, and in this world of creativity, there is no place for simplicity.
Any brand collaborating with any influencer gives the influencer the right to promote the message of the company in their style, and they can decide as to how and through what kind of content will they promote that service/product?
This will ease out the extensive need of reaching to more at once because a targeted content will obviously reach the target audience sooner or later.
In this fast-moving and competitive world, there is no time for people to settle down or have a moment of peace and just watch some regular television.
They are constantly on the run and want everything in handy, from daily news to updates about new products and services in the world.
And this is where influencers come in because there is not one person today that is not on some social media or does not follow at least one top influencer.
Social media being one of the fastest and the perfect way to communicate to the masses at once, brands do not have to worry about their target audience scattering.