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COVER STORY
that the children who were given could further lead to complica- unversed about how we would We hope that through this
the liposomes did not develop tions for the concerned woman. proceed with this product in the commercial trial, we are going
anemia, so it had a prophylactic use. Oil, on the other hand, can be context of the Indian government to come up with very concrete
Afterwards, we extended the applied in a prescribed format. or the Indian requirements. One of results with regards to the
entire development, we advanced It is treated as a drug; it is not my aims all my life has been that transference of iron from the
and created higher dosage lipo- an OTC product. So when it is I should give something back to product into the human body.
somes for the older people and applied to the soft part of the society. If we sell all developed It is a very strange thing but the
also smaller dosage liposomes. body, the oil transference takes products to overseas companies fact remains that the GOI gives the
Today we are proud to say that place through which the liposomes then nothing comes back to India first gift to every baby and mother
we have a product that actually get transferred into the body and and for its people. That was one of who are born in the Government
can work and can give you a result thereby increases the iron levels, the reasons why I was holding and Hospital which includes a hamper
between 60 to 70% of iron trans- the folic acid levels, D3 levels and trying to understand in what way that contains iron tablets, folic
ference into the body without the the B12 levels in the human body. we could contribute to the govern- acid tablets, deworming tablets,
use of an injectable or a tablet. The product development was ment in its truly fascinating policies
completed in the year 2019-20. At for healthcare among women and and some milk and other things.
WHY OIL? that time while we knew that the children and the people at large. Through our product, we are
product was very good, we were hoping to replace these tablets
In India, there has been a long-drawn We also started connecting with with transdermal oil which is going
system and ancient customs which some people who are associated to ensure better efficacy, better
talk about massage. Massages with the Anemia Mukt Bharat bioavailability, less gastric irri-
are a very well-known traditional scheme. They were highly inter- tation and assurance that this is
system in the country by which ested and impressed by the
infants, as well as mothers, are process and our product. Some going to be a prophylactic treat-
given oil massages. What tends to of the gynecologists felt that this ment for anemia for a lifetime.
happen is if you have an anemic was going to be a turning point in EXPANSIONS AND INNOV-
mother, you have an anemic baby. MKPPL’s journey. Today we are ATIONS IN PIPELINE
Unfortunately, anemic mothers proud to say that we are a part
cannot be given oral iron. Oral iron and parcel of a massive scale Pharma Industry worldwide is
or tablets generally have problems commercial trial that is going to the smallest industry with a
since it goes to the to the gastric get conducted PAN India, using maximum number of regulations
route, it irritates the gastric lining our product for checking and and guidelines. It’s a very strange
and causes either constipation providing the results among the thing that we can eat outdoor
or diarrhea in the mothers which women who are anemic across. food and nobody questions.
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