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COVER  STORY

 that the children who were given   could  further  lead  to  complica-  unversed  about  how  we  would   We hope  that through  this

 the  liposomes  did  not  develop   tions  for  the  concerned  woman.  proceed  with  this  product  in  the   commercial  trial,  we  are  going

 anemia, so it had a prophylactic use.   Oil,  on  the  other  hand,  can  be   context of the Indian government   to come  up  with very concrete

 Afterwards,  we  extended  the   applied  in  a  prescribed  format.   or the Indian requirements. One of   results  with  regards  to  the
 entire development, we advanced   It  is  treated  as  a  drug;  it  is  not   my aims all my life has been that   transference  of  iron  from  the

 and  created  higher  dosage  lipo-  an  OTC  product.  So  when  it  is   I should  give something back to   product into  the  human  body.

 somes  for  the  older  people  and   applied  to  the  soft  part  of  the   society.  If  we  sell  all  developed   It is a very strange thing but the

 also  smaller  dosage  liposomes.   body, the oil  transference takes   products  to  overseas  companies   fact remains that the GOI gives the
 Today  we  are  proud  to  say  that   place through which the liposomes   then nothing comes back to India   first gift to every baby and mother

 we  have  a  product  that  actually   get transferred into the body and   and for its people. That was one of   who  are born in the Government

 can work and can give you a result   thereby increases  the  iron levels,   the reasons why I was holding and   Hospital  which  includes  a  hamper

 between 60 to 70% of iron trans-  the folic acid levels, D3 levels and   trying  to  understand  in  what  way   that contains iron tablets, folic

 ference into the body without the   the B12 levels in the human body.  we could contribute to the govern-  acid  tablets, deworming  tablets,
 use  of  an  injectable  or  a  tablet.  The  product development was   ment in its truly fascinating policies
 completed in the year 2019-20. At   for healthcare among women and   and  some  milk  and  other  things.

 WHY OIL?  that time while we knew that the   children  and  the  people  at large.   Through  our product, we are
 product was  very good, we were                                   hoping  to replace these  tablets
 In India, there has been a long-drawn   We  also  started  connecting  with   with transdermal oil which is going

 system and ancient customs which   some  people  who  are  associated   to  ensure  better  efficacy,  better
 talk  about massage. Massages   with the  Anemia Mukt Bharat      bioavailability,  less  gastric  irri-

 are  a  very  well-known  traditional   scheme.  They were highly  inter-  tation and  assurance that this  is

 system  in  the  country  by  which   ested and  impressed  by the
 infants,  as  well  as  mothers,  are   process  and  our  product.  Some   going to be a prophylactic treat-

 given oil massages. What tends to   of the gynecologists felt that this   ment  for  anemia  for  a  lifetime.

 happen  is if you have an anemic   was going to be a turning point in   EXPANSIONS  AND  INNOV-

 mother, you have an anemic baby.   MKPPL’s journey.  Today we are   ATIONS IN PIPELINE

 Unfortunately,  anemic  mothers   proud  to say that we are a part
 cannot be given oral iron. Oral iron   and parcel of a massive scale   Pharma Industry worldwide is

 or tablets generally have problems   commercial  trial  that  is  going  to   the  smallest industry with a

 since it goes to the to the gastric   get conducted  PAN  India,  using   maximum  number  of  regulations

 route, it irritates the gastric lining   our  product for  checking  and   and guidelines. It’s a very strange
 and  causes  either  constipation   providing  the  results  among  the   thing  that we  can eat outdoor

 or  diarrhea  in  the  mothers  which  women  who  are  anemic  across.   food  and  nobody       questions.


 |20  thecorporatereview.com  | India  | Vol. 3  |  Issue  3 | March 2022                                   |21
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