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committed  to people’s  health,  B. Braun has been
                                                                conducting knowledge transfer for the past 25 years.
                                                                In  2020,  the  organization  adapted  to  the  new  normal
                  WE USED THE APPROACH OF                       and conducted digital dialogues under the categories
                  PHYGITAL WHICH MEANS WE                       of  scientific  dialogue,  health  and  economics,  patient
                                                                information,  application/therapy/ process  safety and
                  ENGAGED WITH OUR CUSTOMERS                    product  competency  training.  To  date,  B.  Braun  has
                  USING THE PHYSICAL MEDIUMS                    trained more than 8700 participants.

                                                                    Seminars and workshops of the Aesculap Academy
                  OF KNOWLEDGE MANAGEMENT                       keep medical practitioners, hospital personnel and
                                                                hospital management fit for the future.
                  WHEREVER POSSIBLE AND
                  OTHERWISE ADAPTED TO THE                      LEADING TOWARDS NEWER HEIGHTS
                                                                Indranil Mukherjee - Director
                  DIGITAL METHODS; KNOWLEDGE                    “I have had the good fortune of being in the healthcare
                  SHARING VIDE WEBINARS, ROUND                  industry for close to three decades and it’s fulfilling to
                                                                be able to not only enjoy my work and being passionate
                  TABLE DISCUSSIONS WITH                        to the cause but also contributing to its development
                                                                from an industry role.”
                  ‘CROSS-COUNTRY’ AND ‘CROSS-
                  CONTINENTAL EXPERTS AND PEERS                 Indranil has been a prominent part of B. Braun’s journey
                                                                in India since 1997 which was followed by a stretch of
                  IN UNDERSTANDING BEST PRACTICES               working  in  the  company’s  Global  &  Regional  HQ’s.
                  ACROSS THERAPEUTIC AREAS IN THE               Indranil  tributes  this stint as an experience  that has
                                                                enriched his understanding of diverse and varied health
                  MANAGEMENT OF COVID AND SAFETY                systems across the globe, and the ability to absorb and
                  FOR THE PATIENT AND ALL HCP’S                 reflect on the changes happening and how to lead the
                                                                organization.
                  INVOLVED IN THE PATIENT PATHWAY.
                                                                Indranil has been leading all the B. Braun group entities
                                                                in India, chairing as Managing Director since 2017 and
                                                                has contributed to different industry forums and asso-
                                                                ciations, which are:
            OFFERINGS                                           „   Chairman - European Business Group (EBG) Health-
            The company’s operations have been categorized into     care Sector Committee
            three  selling  divisions  -  Hospital  Care,  Aesculap,  and   „   Board Member - Medical Technology Association of
            Avitum. B.Braun offers an extensive bouquet of Medical   India (MTaI)
            Care Solutions, which covers                        „   Executive Committee  member  - Indo-German
                                                                    Chamber of Commerce (IGCC)
            Therapies & Indications
            „   Abdominal Surgery                               STRATEGIZING THE FUTURE
            „   Cardio-Thoracic Surgery                         In the past two centuries, B. Braun has developed prod-
            „   Degenerative Spinal Disorders                   ucts and services and has maintained a position as one
            „   Diabetes Care                                   of the top 20 Medtech companies in the world.
            „   Extracorporeal Blood Treatment                  B.Braun maintained its sale in the FY 2020-21 reporting
            „   Infection Prevention                            year,  amid  the  disruption caused  by the  pandemic.
            „   Infusion Therapy                                Looking  ahead,  the  organization  will  be  eyeing  to
            „   Interventional Vascular Diagnostics and Therapy  leverage new-age progressive technologies and digital
            „   Neurosurgery                                    transformation to shape the world of medical tech-
            „   Nutrition Therapy                               nology and  the health care industry of  tomorrow.
            „   Orthopaedic Joint Replacement                   This step will further provide an edge to B. Braun for
            „   Pain Therapy                                    continuing its journey as a frontrunner protecting and
            „   Sterile Goods Management                        improving people’s health around the world.
            „   Wound Management                                PIECE OF ADVICE

            380 Renal Care Centres worldwide with highly qualified   I have always been an optimist and I believe that in this
            and committed teams.                                coming decade, I see technology ushering in a positive
                                                                disruption to healthcare delivery in India and solving the
                Mobile  Applications  for  Medical  Professionals,
            Physicians and Medical Students.                    key inequities  of  the  3  A’s  of  Access,  Availability and
                                                                Affordability.
            AESCULAP ACADEMY
            One of the leading medical education forums for those
            who  are  professionally,  passionately  and  ambitiously


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