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BOOMING HEALTHCARE COMPANY


               B. BRAUN MEDICAL




                      (INDIA) PVT. LTD.






                        The nexus of India’s medical device(s) endeavors




                                                    Corporate Review | Karan Somani


                        he coronavirus disease 2019 (COVID-19)   and  established the  benchmark of  quality-driven and
                        pandemic has laid bare many of the      innovative solutions  nurtured by the company’s  two
                        unseen challenges of the medical device(s)   century-old rich expertise and values.
                        industry. There is an unparalleled demand
                        for critical medical supplies, thus leading   TRACING B. BRAUN’S HISTORY
                        to  a  requirement  of  rapidly  ramping  up   The Braun family in Melsungen, Germany opened a
           Tmanufacturing processes and capabilities.           pharmacy where they would prepare and send medical
            As living with the pandemic continues, there is an urgent   herbs via mail to customers spread across the country.
            need for more strong and more structural strategies to   What followed next could be understood from the
            restore and strengthen global healthcare’s long-term   inspiring journey of the 182-year-old pharmaceutical
            path to recovery.                                   giant and its vast portfolio. B. Braun has 5000 prod-
                                                                ucts under its belt (95 per cent manufactured in-house)
            Anticipating the market demand and shifting quickly to   and  engages  64,585  employees  across  64  countries.
            adopt changes during the pandemic, B. Braun Medical   Through constructive dialogue, B. Braun develops high-
            (India) Pvt.  Ltd.  is successfully addressing and serving   quality product systems and services that are both
            Indian healthcare’s critical needs. Living its value as a   evolving and progressive. B. Braun provides doctors,
            forward-thinking medtech organization, B. Braun made   healthcare workers, pharmacists and hospital managers
            its landing in India in the year 1984 and since then, has   with  the given solutions.  Customers  benefit from the
            been working relentlessly towards the betterment of the   organization’s consulting activities in one or connected
            country’s healthcare spectrum and its people. Accel-  therapy fields.
            erating the medical advancements of India, B. Braun
            launched numerous industry’s first reforms & offerings   STRENGTHENING THE HEALTHCARE SECTOR AMID
                                                                THE PANDEMIC
                                                                “Agility is part of our DNA. We are looking at opportu-
                                                                nities  of how  we can leverage technology to  protect
                                                                and improve the lives of people around the world, with
                                                                customers as our focus, and use digitalization to improve
                                                                effectiveness.”

                                                                Ensuring uninterrupted supplies and last-mile delivery,
                                                                B.Braun kept its factories operational during the crises.
                                                                Alongside, the organization has been taking proper
                                                                care of its human asset. “As a family-owned business,
                                                                our people stand as our greatest assets and employees’
                                                                safety and welfare has always been our preference. B.
                                                                Braun India is undertaking all precautionary actions to
                                                                ensure a safe working environment for the employees.
                                                                To help employees and manage the additional financial
                                                                impact of this current health, we also took some imme-
                                                                diate steps to provide an additional Special Covid-19
                                                                Insurance Cover for our employees and a safety kit for
                                                                each employee.” Asserts Indranil Mukherjee, Managing
                                                                Director at B. Braun Medical (India) Pvt. Ltd. during our
                                                                recent conversation with him.
                                                                    Taking  a  step  ahead,  B.  Braun  launched  several
                                                                programs to upgrade the skills of its employees on
                                                                competencies and also at the forefront to explore new
                  Indranil Mukherjee - Managing Director        ways of customer engagement.


            50|  Thecorporatereview.com  | India  | Vol. 2  |  Issue 9  | October 2021
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