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Practise Practise Practice!! Take enough Choose the topic wisely, a well-prepared
trial runs to prepare and if you’re confi- report can create a catastrophic impact on
dent enough, go and take the shot. the popularity of your business.
Now it’s time to go live with the presen- The fuller version of the research reports is
tation. Just go with the flow, a proper your lead magnet here.
introduction, core discussion on the
topic followed by a Q and A session, EBOOKS
collect reviews, and feedback from the Writing an eBook on your favorite topic or
audience. something that interests you and your audi-
Now your lead magnet is ready! Use it ence can be a game-changer for boosting
with your mail listing to increase the your Email listing.
number of signups and subscriptions.
All you need is some creativity, a good
MARKET RESEARCHES vocabulary, and some in-depth knowledge
Apparently, research undertaken is a painful of what you are going to write on.
task that involves a lot of physical and
mental effort. The biggest highlight of the So why should someone sign-up to your site
research is that this task is wholly based on for reading an ebook?
primary research.
The answer depends on the way you are
All the data will be individually collected by going to promote the eBook, the way it is
you which can’t be found anywhere else. going to be delivered to the audience. You
The data and the report you make is the should make use of a blog post to describe
completely authentic and original one. the book, even a small, best extract out of
A part of these can be attached to the mail the book, which should be persuasive in a
listing or your website or blog and forget- way it makes them sign-up for getting the
ting the fuller version of reports, the user complete version.
needs to sign-up or subscribe to your site.
A researcher always holds a superior posi-
tion among the audience. For the response
and utility of the report, its impact on the
eMail listings, it’s worth the effort involved in
doing the research.
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