Page 21 - Most Trusted Logistics and Supply Chain Brands & Booming Fintech Companies

elevated. Acute shortage of inventory, especially 40
HCs, erratic vessel schedules arising out of quarantine
rules, and slow port operations, have hit us in ways we
could not foresee. Much to our dismay, our customers
have been facing the brunt of these problems. Instead
of focusing on making gains, we focused on calculating
ways to help our clients. We understood the emerging
needs of our customers and altered accordingly.
We also shifted our focus towards strengthening
our technology dexterity to provide easy and simple
platforms for such customers to negotiate rates, file
rates, place bookings, and execute shipments from the
comfort of their locations, or the factories at the desti-
nation points.
The demand for containers has grown humungous.
For instance, it has burgeoned from 20 containers per
customer to 70-100 containers during recent times. In
all, we didn’t think about margins, rather we focused on
our customers and churned out ways to help them in the
best possible way.

LET’S TALK ABOUT ECONSHIP’S ADVANTAGE OVER
OTHERS – ITS TECHNOLOGY SUPREMACY
Shipping Industry has always been reluctant to any
new change. It is comfortable with manual work and
has a craze for paperwork. When we first entered the
industry, our first step was to blend the latest tech-
nology with our offerings and documentation. Honestly,
the move was not welcomed by our customers. We have
first mover’s advantage over others to date when it
comes to technology and even today, if you compare
us with big shipping lines, we are ahead of them on the
grounds of technology, ease of doing things, simplicity
and customer excellence.
Our approach was accepted well later on and we
give some of the credit to the digital disruption due to
the pandemic. Our customers find it easier to work with handsome money all because of the pandemic. The
us than the big players. Undoubtedly, these players have ports have been slowed down and the demand is huge,
better resources and systems as they have money to the supply side has shrunk and it has been there for
invest but at the end of the day, the simplicity that we more than a year now.
deliver to customers stays unmatched. However, this wave is unsustainable and will plunge
Taking a step ahead with our app, we have given the deeply after the pandemic becomes endemic. The
power to our customers to do 90 per cent of their work time is good for the industry and disheartening for
on the mobile app, freely from anywhere and anytime. customers. However, things will swing around after a
Documentation is a huge affair in the shipping industry year or two.
and we have made it feasible, light and simple for our
customers. Now, we are looking ahead to how to make it PIECE OF ADVICE
faster and convenient in near future. As an entrepreneur, you have to think and be defensive
when the time seems good instead of being aggressive.
One should stay low, sit tight and reserve cash during
PROUD MOMENTS the ups and wait for the right opportunity to hit the
Our every effort in changing our customers’ lives and market when it goes down.
making it easy has been a proud moment for us. We Don’t get carried away with the market’s pipe
take special pride in our app. In recent times, we have dreams. Just because everybody is doing the same,
seen a remarkable user base on our app for which we you need not to push yourself. It’s most important to
were sceptical earlier. People are accepting our digital have patience and wait for your turn. Today, everyone
presence and that is a milestone for us. Every day we is expanding in a fast forward mode which sometimes
are adding such special moments to our journey. We could attract heavy errors and losses. You only need to
are improving with every day and we will keep the trend shine when others get quiet.
running in the near future as well.
The Current stage of the industry has never been
like this in its entire history of shipping. There are
phenomenal margin levels and so therefore anyone,
even the newbies in the shipping industry are making

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