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COMPANY SPOTLIGHT
of e-service offerings scheduling, booking, paying, Asserts Capt. P S Rath, the leader-in charge, chairing as
and tracking of goods, has advantaged the company Econship Group of Companies’ CMD.
to consistently deliver well on its promise of Quicker,
Simpler, and Better. All the action and thrill that the sea holds, seemed
inviting for Capt. Rath since a young age. Getting capti-
LEADING AN EDGE OVER OTHERS vated immediately, Capt. Rath started his career in ship-
A young and well-maintained fleet of containers ping. At the age of 18, he joined Indian Maritime Univer-
A cutting edge online system sity – TS Rajendra and became an ocean person. Later
Competitive pricing Capt. Rath started his professional stint in the shipping
A back-office and IT innovation centre in Mumbai industry and freight forwarding where he would repre-
A dedicated team working tirelessly 24x7 sent a foreign company. While working there, Capt. Rath
decided to take an entrepreneurial plunge to create an
All this has accelerated the company’s rapid growth Indian container line business and invest his dedication
from the start and has established the company’s solid and passion there instead of employing it for a foreign
track record. Econship’s customer excellence and company.
quality services have been applauded well through
various awards like the Asia Pacific Brand Award 2013 The idea worked and the country was introduced to a
and the Singapore Distinguished Maritime Award. new shipping line. During that period, there were only a
Further, certifications and ratings from CRISIL, ISO and handful of Indian shipping lines. The startup got catego-
BL are a testament to Econship’s strength, expertise rized as an NVOCC due to the absence of having a ship.
and credibility. A decade passed down the line and Capt. Rath acceler-
ated the company’s growth towards new horizons. Later
in 2008, Capt. Rath exited the company due to opinion
differences and laid the foundation of Econship in 2009
along with other members of the founding team, Kavita
“ The dream to carve a big niche in the future of container
and Subramaniam.
line business in Asia and beyond turned into a thriving
enterprise. Today Econship is going head-to-head with
the big player around the world and due to its custom-
er-centric approach, it is winning out, most of the time.
The persistent high score of 4.7 ++ on a scale of 5 from
We have always tried to under-
its customers is a testament to its success and it further
keeps the company pushing to raise its bars.
stand the emerging needs of our
customers and adapt our services
accordingly. We assessed our core
Econship and its growth trajectory. He discusses with us
his vision for the company, the growth, his outlook on
strengths and unearthed the key We spoke to Capt. Rath, and discussed the journey of
technology and plans ahead.
elements to dive into the highly
competitive and fragmented LET’S DISCUSS YOUR AMBITION- TO BE THE BEST SHIP-
PING LINE IN ASIA, IN THE EYES OF OUR CUSTOMERS.
industry. And since day one, our Let’s hear a fact of truth. Unfortunately in India, you don’t
two core pillars have been our see a fully dedicated shipping line to date. Honestly, we
also don’t categorize ourselves as a shipping line plainly
people and our technology. We because our operations and services are dedicated to
container lines and we don’t have ships. We need to
have dedicated ships on a particular route to address
of our ability and changing the ourselves as a shipping line.
It requires a lot of planning, capital and most impor-
conventional paperwork structure tantly acceptance. It gets quite complicated as no one
with our technology approach. allows an Indian company to enter the international ship-
ping line industry. The market is highly dominated by
European, Japanese, Korean and Chinese shipping lines.
We want to change the tides. We are working on our
ambition to be the first fully dedicated Indian shipping
line on the world shipping map.
WHAT HAS BEEN YOUR APPROACH TOWARDS
COVID-19?
Well contrary to our anticipations, the global corona-
virus pandemic became a goldmine for the shipping line
take pride in performing to the best “
industry. Ships getting stuck created an unsustainable
demand for containers and ships and the margins got
20| Thecorporatereview.com | India | Vol. 2 | Issue 9 | October 2021
