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COVER  STORY


            MILESTONES                                             THE LEADER BEHIND THE BRAND
            What sets myStartUpCFO apart is  our strong            Sandeep  brings 30+  years  of  experience  spanning
            women-centric  focus.  I’ve  seen  many  smart,  inde-  finance,  investment  analysis,  strategic  planning  and
            pendent women leave the workforce due to various       technology, including the last 15 years of leadership                                                                 “We are in the business
            personal  reasons  and  family  commitments.  They     experience (as CEO/CFO) in fundraising ($3B+ aggre-                                                                   of helping startups
            should not have to compromise on their financial inde-  gate raised) and strategic and tactical financial manage-
            pendence and career to be there for their family.      ment. He has worked with hundreds of start-ups from                                                                   succeed. We are proud
                                                                   pre-revenue  to  multi-million-dollar  revenue. He has
            The  vision behind  myStartUpCFO  was  to  build  a    helped  companies  to sell  their  unfunded dreams  to                                                                of the fact that we have
            completely  flexible  and  virtual  company  where  a   Fortune-10 buyers.
            working  mom  can  work  from  wherever  she  wants.                                                                                                                         helped startups grow big
            Right now, this seems very viable, but when we started   Before  founding  myStartUpCFO,  Sandeep  was  a
            in 2013, we faced a lot of skepticism! I had to warn our   co-founder at Gridstone Research, where he played                                                                 and that we are there
            clients to expect crying kids and barking dogs in the   a leadership role in raising multiple rounds of funding
            background when on a call with our team. I was and     and grew the company to ~350 headcount. At Infosys,                                                                   from the incorporation
            am proud of this. We feel that a fixed workplace and   he led the US team responsible for investor relations                                                                 to their eventual exit,
            a rigid timetable is a thing of the past and not prac-  and M&A activity. He was an integral part of the team
            tical or realistic for employees working from different   that ran a very successful  $1B+  secondary stock                                                                  whether via IPO or an
            locations.                                             offering for Infosys.                                                                        SANDEEP SHROFF
                                                                                                                                                                     CEO -  myStartUpCFO  M&A event.”
                                                                          Sandeep has


                                                                          a Master’s                                                                 “We at MyTaxFiler consider customer



                   FUTURE PLANS                                           in Computer                                                            service and maintaining good customer
                                                                          Science from                                                            relationships as the key to success. We
                   We are constantly in the process                                                                                                have been in business for 13 years and
                   of assessing AI-based tools,                           Syracuse
                   more automation and the use of                                                                                                 have increased the client number from
                   technology to better serve our                         University                                                            zero to 10,000+ over these years. The key
                   clients. It not only saves us time                                                                                             to our success is the prompt response,
                   but also our clients’.                                 and an MBA                                                              clear guidance, giving time to clients to

                                                                          in Finance                                                             understand their needs and giving them               SUPRIYA PAI


                                                                          from the Haas                                                                           the best quality services.”         CEO - MyTaxFiler

                                                                          School of
            CORPORATE SOCIAL RESPONSIBILITY
            While all of us would like to solve all world problems                                                                                                                  “Our attentiveness, quick
            (hunger, illiteracy, poverty,…)  immediately, we also         Business at UC
            understand that is not possible. We are conscious of                                                                                                                    turnaround, and availability
            our  limitations  and  want  to  help  others  working  on    Berkeley.
            these issues by doing their books at a discount and                                                                                                                     during those key decision-making
            keeping them compliant.                                                                                                                                                 moments of our clients have
            TWO WORDS OF WISDOM...ONLY TWO                                                                                                                                          been the secret ingredient of our
            Be Nice. It drives us, inspires us, and guides our rela-
            tionship with our clients and employees alike.                                                                                                                          ongoing success. It’s what we
            This same strategy is also why we provide a flexible
            remote work schedule to our employees: ‘Be Nice’ is                                                                                                                     don’t get paid for which makes
            not a workplace only guidance. It is everyday life guid-                                                                                                                us different from the rest of the
            ance! It reminds us to be nice to our immediate and                                                                                                   SUDHIR PAI
                                                                                                                                                                  PRESIDENT & CEO
            extended family as well. It reminds us that all of us can                                                                                          Legacy Wealth Planner   investment industry.”
            have a satisfying career while raising a family at the
            same time.



          |16  thecorporatereview.com  | India  | Vol. 3  |  Issue 2  | February 2022                                                                                                                                                  |17
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