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COVER STORY
MILESTONES THE LEADER BEHIND THE BRAND
What sets myStartUpCFO apart is our strong Sandeep brings 30+ years of experience spanning
women-centric focus. I’ve seen many smart, inde- finance, investment analysis, strategic planning and
pendent women leave the workforce due to various technology, including the last 15 years of leadership “We are in the business
personal reasons and family commitments. They experience (as CEO/CFO) in fundraising ($3B+ aggre- of helping startups
should not have to compromise on their financial inde- gate raised) and strategic and tactical financial manage-
pendence and career to be there for their family. ment. He has worked with hundreds of start-ups from succeed. We are proud
pre-revenue to multi-million-dollar revenue. He has
The vision behind myStartUpCFO was to build a helped companies to sell their unfunded dreams to of the fact that we have
completely flexible and virtual company where a Fortune-10 buyers.
working mom can work from wherever she wants. helped startups grow big
Right now, this seems very viable, but when we started Before founding myStartUpCFO, Sandeep was a
in 2013, we faced a lot of skepticism! I had to warn our co-founder at Gridstone Research, where he played and that we are there
clients to expect crying kids and barking dogs in the a leadership role in raising multiple rounds of funding
background when on a call with our team. I was and and grew the company to ~350 headcount. At Infosys, from the incorporation
am proud of this. We feel that a fixed workplace and he led the US team responsible for investor relations to their eventual exit,
a rigid timetable is a thing of the past and not prac- and M&A activity. He was an integral part of the team
tical or realistic for employees working from different that ran a very successful $1B+ secondary stock whether via IPO or an
locations. offering for Infosys. SANDEEP SHROFF
CEO - myStartUpCFO M&A event.”
Sandeep has
a Master’s “We at MyTaxFiler consider customer
FUTURE PLANS in Computer service and maintaining good customer
Science from relationships as the key to success. We
We are constantly in the process have been in business for 13 years and
of assessing AI-based tools, Syracuse
more automation and the use of have increased the client number from
technology to better serve our University zero to 10,000+ over these years. The key
clients. It not only saves us time to our success is the prompt response,
but also our clients’. and an MBA clear guidance, giving time to clients to
in Finance understand their needs and giving them SUPRIYA PAI
from the Haas the best quality services.” CEO - MyTaxFiler
School of
CORPORATE SOCIAL RESPONSIBILITY
While all of us would like to solve all world problems “Our attentiveness, quick
(hunger, illiteracy, poverty,…) immediately, we also Business at UC
understand that is not possible. We are conscious of turnaround, and availability
our limitations and want to help others working on Berkeley.
these issues by doing their books at a discount and during those key decision-making
keeping them compliant. moments of our clients have
TWO WORDS OF WISDOM...ONLY TWO been the secret ingredient of our
Be Nice. It drives us, inspires us, and guides our rela-
tionship with our clients and employees alike. ongoing success. It’s what we
This same strategy is also why we provide a flexible
remote work schedule to our employees: ‘Be Nice’ is don’t get paid for which makes
not a workplace only guidance. It is everyday life guid- us different from the rest of the
ance! It reminds us to be nice to our immediate and SUDHIR PAI
PRESIDENT & CEO
extended family as well. It reminds us that all of us can Legacy Wealth Planner investment industry.”
have a satisfying career while raising a family at the
same time.
|16 thecorporatereview.com | India | Vol. 3 | Issue 2 | February 2022 |17