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COVER  STORY






                                                                             SANDEEP SHROFF - CEO -  myStartUpCFO
                                                                                     SUPRIYA PAI - CEO - MyTaxFiler
                                                                                                                                                       THE MARVELS CO-
                                                                   SUDHIR PAI - PRESIDENT & CEO - Legacy Wealth Planner

                                                                                                                                                       PILOTING GROWTH



                                                                                                                                                       AND STRATEGIZING


                                                                                                                                                       FINANCIAL


                                                                                                                                                       INSIGHTS FOR


                                                                                                                                                       BUSINESSES,



                                                                                                                                                       GLOBALLY









                                                                                                                                                                                hrough  their  expertise  in identifying,  connecting  with,  and
                                                                                                                                                                                surrounding themselves with successful and talented profes-
                                                                                                                                                                                sionals, Sandeep  Shroff, Sudhir Pai, and  Supriya Pai  have
                                                                                                                                                                        Testablished their success across the outsourced finance and
                                                                                                                                                                         accounting, CFO, taxation, and wealth management services sectors.
                                                                                                                                                                         And the image(s) of their brands stand as a validation of what they are
                                                                                                                                                                         doing and what they set out to do.

                                                                                                                                                                         “Choose co-founders the way you would choose a spouse.”
                                                                                                                                                                         Entrepreneur & author Danielle Newnham

                                                                                                                                                                         An efficient co-founder is  a prerequisite for a successful  company.
                                                                                                                                                                         And that’s what led us to delve into the astonishing journey of three
                                                                                                                                                                         brands and their leaders.

                                                                                                                                                                         Sudhir  began  his  entrepreneurial  journey in 2008  with Global  Value
                                                                                                                                                                         Add. Inc.– a full-scale tax planning and filing service provider for busi-
                                                                                                                                                                         nesses  and  individuals.  The  company’s  operating  arms  are  myStart-
                                                                                                                                                                         UpCFO, co-founded  by Sandeep  Shroff and  Supriya Pai’s venture
                                                                                                                                                                         MyTaxFiler.com, all  providing services in the areas  of bookkeeping,
                                                                                                                                                                         Interim CFO (Chief Financial Officer) and tax compliance.

                                                                                                                                                                         Sandeep, Sudhir and Supriya share with us their entrepreneurial jour-
                                                                                                                                                                         neys and the brands they have built.












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