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COVER  STORY






 SANDEEP SHROFF - CEO -  myStartUpCFO
 SUPRIYA PAI - CEO - MyTaxFiler
                             THE MARVELS CO-
 SUDHIR PAI - PRESIDENT & CEO - Legacy Wealth Planner

                             PILOTING GROWTH



                             AND STRATEGIZING


                             FINANCIAL


                             INSIGHTS FOR


                             BUSINESSES,



                             GLOBALLY









                                                     hrough  their  expertise  in identifying,  connecting  with,  and
                                                     surrounding themselves with successful and talented profes-
                                                     sionals, Sandeep  Shroff, Sudhir Pai, and  Supriya Pai  have
                                              Testablished their success across the outsourced finance and
                                              accounting, CFO, taxation, and wealth management services sectors.
                                              And the image(s) of their brands stand as a validation of what they are
                                              doing and what they set out to do.

                                              “Choose co-founders the way you would choose a spouse.”
                                              Entrepreneur & author Danielle Newnham

                                              An efficient co-founder is  a prerequisite for a successful  company.
                                              And that’s what led us to delve into the astonishing journey of three
                                              brands and their leaders.

                                              Sudhir  began  his  entrepreneurial  journey in 2008  with Global  Value
                                              Add. Inc.– a full-scale tax planning and filing service provider for busi-
                                              nesses  and  individuals.  The  company’s  operating  arms  are  myStart-
                                              UpCFO, co-founded  by Sandeep  Shroff and  Supriya Pai’s venture
                                              MyTaxFiler.com, all  providing services in the areas  of bookkeeping,
                                              Interim CFO (Chief Financial Officer) and tax compliance.

                                              Sandeep, Sudhir and Supriya share with us their entrepreneurial jour-
                                              neys and the brands they have built.












 |12  thecorporatereview.com  | India  | Vol. 3  |  Issue 2  | February 2022                                |13
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