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Beco:  ONE OF INDIA’S FIRST                          ADITYA RUIA, CO-FOUNDER, BECO
 GUEST POST





                                                     Armed with a degree in Manufacturing Engineering
 NATURAL HOME-CARE BRANDS
                                                     from  BITS  Pilani,  Aditya  has  previously  helmed  the
                                                     start-up  Quorg,  (a  professional  messaging  platform
                                                     to enable seamless collaboration and communication
                                                     between working professionals) during his academic
 A beach  clean-up  in Mumbai  made   such as  detergents, floor  cleaners,   pursuits. After traversing  through  various  creative

 the trio Aditya, Anuj & Akshay wonder   bamboo tissues, and a variety of other   avenues  –  with  a  strong  focus  on  brand  develop-
 how  environmental  damage  is  REAL.   products.   ment through  marketing  technology and  distribu-
 They  found  an  orange  wrapper                    tion – Aditya co-founded Beco along with Mr. Akshay
 looking at which one of their  parent   In  addition  to  a  wide  range  of  other   Verma, and Mr. Anuj Ruia. At Beco, he is responsible
 instantly recollected that it was   products, the startup uses biodegrad-  for Tech, Strategy, Execution and Team Building.
 that  of  a  Chocolate  Bar  which  was   able  and  compostable  raw  materials,

 discontinued  in the 1990s. Shocked?   including corn  starch, bamboo, and
 That was  exactly  their  thought. A   coconut fiber to manufacture tissues,
 small  plastic  wrapper  existed  for  so   straws, toothpicks, and  cotton balls.    ANUJ RUIA, CO-FOUNDER, BECO
 long.  Imagine  the  impact  of  plastic   By using recycled and craft papers as   With a master’s degree in International Business from
 products  we  use  in our  daily  lives.  packaging, they eliminate the need for   Purdue University, Illinois, USA, Anuj, kick-started his
 plastics, and they also pay close atten-            career in 2018 with P&G in the US. Anuj is armed with
 The mega plastic ban was the moment   tion to the packaging of products.  a strong background in family business in the FMCG
 of enlightenment for them which led                 disposable sector.

 to the rise of Beco - a company that   Beco has created a huge audience base   With a vision to excel and grow in his personal and
 is eco-friendly inside-out.  of eco-warriors as well as consumers   professional  life,  Anuj  is  striving  towards  becoming
                                                     a  successful  entrepreneur  while  fulfilling  his social
 “In  spite of  the  effort to eliminate   who  are  driving  change  with  small   responsibilities.  He  envisions  the  company to  be  a
 plastic,  there  will  always  come  a  day   steps every day. The company’s five-  market leader in the sustainable  household  FMCG
 when  we  must deal  with  the  conse-  year plan includes expanding Beco to   sector in the next five years.
 quences of the use of today’s plastic   reach INR 100 crore.
 items,” said the founders. They believed

 that these  harsh realities  brought                 AKSHAY VARMA, CO-FOUNDER, BECO
 about the need for the introduction of              With a family background in iron and steel, Akshay
                                                     Varma is deeply concerned about the state of the
 eco-friendly and sustainable commer-                environment.  Armed  with  an  entrepreneurial  spirit,
 cial  solutions for  everyday essentials            Akshay has completed a degree in Material Sciences
 in the industry. An IIT-Madras alumnus,             from  IIT  Madras.  He  has  previously  initiated  and
                                                     explored a pet networking start-up called Pet Social.
 Akshay  Varma,  shared  his  entrepre-              However,  he  found  his  true  calling  in the  FMCG
 neurial dreams with Anuj Ruia, a P&G                sector and embarked on his journey as a co-founder

 employee, and BITS Pilani grad, Aditya              with Aditya and Anuj to establish Beco – a leading
                                                     eco-friendly and sustainable Indian homecare brand,
 Ruia as they launched Beco in 2018.                 that’s  revolutionizing  the  sustainable  household

 Today, Beco offers chemical-free and                FMCG sector.
                                                     When  not  at  work,  Akshay  is  fond  of  travelling  or
 environmentally  friendly  alternatives             cooking, and he enjoys spending time with family and
 to everyday consumables                             friends.


 |32  thecorporatereview.com  | India  | Vol. 3  |  Issue  5| July 2022                                     |33
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