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Beco: ONE OF INDIA’S FIRST ADITYA RUIA, CO-FOUNDER, BECO
GUEST POST
Armed with a degree in Manufacturing Engineering
NATURAL HOME-CARE BRANDS
from BITS Pilani, Aditya has previously helmed the
start-up Quorg, (a professional messaging platform
to enable seamless collaboration and communication
between working professionals) during his academic
A beach clean-up in Mumbai made such as detergents, floor cleaners, pursuits. After traversing through various creative
the trio Aditya, Anuj & Akshay wonder bamboo tissues, and a variety of other avenues – with a strong focus on brand develop-
how environmental damage is REAL. products. ment through marketing technology and distribu-
They found an orange wrapper tion – Aditya co-founded Beco along with Mr. Akshay
looking at which one of their parent In addition to a wide range of other Verma, and Mr. Anuj Ruia. At Beco, he is responsible
instantly recollected that it was products, the startup uses biodegrad- for Tech, Strategy, Execution and Team Building.
that of a Chocolate Bar which was able and compostable raw materials,
discontinued in the 1990s. Shocked? including corn starch, bamboo, and
That was exactly their thought. A coconut fiber to manufacture tissues,
small plastic wrapper existed for so straws, toothpicks, and cotton balls. ANUJ RUIA, CO-FOUNDER, BECO
long. Imagine the impact of plastic By using recycled and craft papers as With a master’s degree in International Business from
products we use in our daily lives. packaging, they eliminate the need for Purdue University, Illinois, USA, Anuj, kick-started his
plastics, and they also pay close atten- career in 2018 with P&G in the US. Anuj is armed with
The mega plastic ban was the moment tion to the packaging of products. a strong background in family business in the FMCG
of enlightenment for them which led disposable sector.
to the rise of Beco - a company that Beco has created a huge audience base With a vision to excel and grow in his personal and
is eco-friendly inside-out. of eco-warriors as well as consumers professional life, Anuj is striving towards becoming
a successful entrepreneur while fulfilling his social
“In spite of the effort to eliminate who are driving change with small responsibilities. He envisions the company to be a
plastic, there will always come a day steps every day. The company’s five- market leader in the sustainable household FMCG
when we must deal with the conse- year plan includes expanding Beco to sector in the next five years.
quences of the use of today’s plastic reach INR 100 crore.
items,” said the founders. They believed
that these harsh realities brought AKSHAY VARMA, CO-FOUNDER, BECO
about the need for the introduction of With a family background in iron and steel, Akshay
Varma is deeply concerned about the state of the
eco-friendly and sustainable commer- environment. Armed with an entrepreneurial spirit,
cial solutions for everyday essentials Akshay has completed a degree in Material Sciences
in the industry. An IIT-Madras alumnus, from IIT Madras. He has previously initiated and
explored a pet networking start-up called Pet Social.
Akshay Varma, shared his entrepre- However, he found his true calling in the FMCG
neurial dreams with Anuj Ruia, a P&G sector and embarked on his journey as a co-founder
employee, and BITS Pilani grad, Aditya with Aditya and Anuj to establish Beco – a leading
eco-friendly and sustainable Indian homecare brand,
Ruia as they launched Beco in 2018. that’s revolutionizing the sustainable household
Today, Beco offers chemical-free and FMCG sector.
When not at work, Akshay is fond of travelling or
environmentally friendly alternatives cooking, and he enjoys spending time with family and
to everyday consumables friends.
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