It’s useful to know about the most popular social media sites out there right now, whether you’re a seasoned social media marketer, a marketer trying to enter into social media marketing, or a business owner looking to harness social media. This will enable you to expand your brand’s social media reach, engage with the relevant individuals, and meet your social media objectives.
Of course, the number of social media sites isn’t the only factor. It’s also about determining whether the social networking site is a good fit for your company and you. Is it consistent with your brand’s image? Is your target market on that social media platform? How many social media accounts can you manage at the same time?
With over two billion monthly users, Facebook is the most popular social networking platform. This means that Facebook is used by around 36.9% of the world’s population. More than 200 million businesses (mainly small businesses) utilise Facebook tools, and over seven million advertisers actively promote their enterprises on Facebook, making it a very secure pick if you want to have a social network presence.
It’s simple to get started on Facebook because practically all content formats – text, photographs, video material, and Stories — function well there. The Facebook algorithm, on the other hand, emphasizes content that inspires significant connections and conversations among individuals, particularly among family and friends.
Every day, users watch a billion hours of video on YouTube, which is a video-sharing network. In addition to being the second largest social media site, YouTube is frequently referred to as the second largest search engine after its parent company, Google.
If you employ video marketing to advertise your business, you must be present on YouTube.
WhatsApp is a popular messaging programme that is used in more than 180 countries. People used WhatsApp to send text messages to their relatives and friends at first. People gradually began using WhatsApp to communicate with businesses.
Businesses can use WhatsApp’s business platform to give customer service and share updates about their transactions with their consumers. The WhatsApp Business app is for small businesses, while the WhatsApp Business API is for big businesses.
WhatsApp can be a terrific customer care channel for your company because it is the most extensively used messaging network.
Instagram, as a visual medium, is ideal for presenting your products or services through images or videos. You may share a variety of content on the app, including images, videos, Stories, reels, live videos, and longer-form movies on IGTV.
As a business, you may set up an Instagram business profile, which gives you access to detailed metrics for your profile and posts, as well as the ability to plan Instagram posts using third-party apps.
Telegram is a free chat programme that works on numerous devices and has no restrictions on the amount of files sent.
Apart from delivering one-on-one customer service, brands may use Telegram in a variety of ways. Brands may, for example, create Telegram chatbots or utilise the platform’s channel capability to broadcast messages to up to 200,000 people.
Snapchat is a social media platform that allows users to share photographs and brief videos (known as snaps) with their contacts. It popularised the vertical video format, which later spread to other social media platforms such as Instagram and TikTok. However, the rise of Instagram Stories, in particular, appears to have hampered Snapchat’s development and, more broadly, advertisers’ enthusiasm in using Snapchat for their brands.
Despite this, 69 percent of American teenagers say they use Snapchat. If your target demographic is primarily teenagers, the app should be considered.
Pinterest is a one-stop shop for finding new products and ideas as well as getting inspiration. Users “pin” photographs to Pinterest that link to websites, product pages, blog articles, and other online information. Pinterest users are 7x more inclined to purchase things they’ve pinned, making it an excellent platform for driving traffic to your website.
Fashion, beauty, home, garden, and DIY are among the most popular subjects and themes on the social media site. So, if your company is in one of those areas, you should seriously consider using Pinterest marketing to increase your visibility.
Twitter users enjoy sharing information about news, entertainment, sports, politics, and other topics. What distinguishes Twitter from most other social media platforms is that it places a significant emphasis on real-time information — what’s happening and trending right now — and does so in only 280 characters
Many businesses utilise Twitter to provide customer support. According to advertisers on Twitter, Twitter handles more than 80% of social customer support enquiries. Twitter is dubbed the “New 1-800 Number for Customer Service” by Salesforce.
Thanks to its mix of current events, celebrity “ask me anything” (AMA) events, and in-depth discussions of niche issues, Reddit, recognised for its popular upvoting function, has been dubbed the “front page of the internet.”
For almost anything under the sun, there are subreddits (i.e., specialised forums). Subreddits, on the other hand, have varying levels of involvement, so it’s a good idea to do some research to see if there are any popular subreddits in which your business may participate. If your company is a beauty brand, for example, you may join r/beauty. Most subreddits, however, do not allow self-promotion. The goal is to ask and answer questions, share advice and information, and participate in discussions with users of the individual subreddits.
Quora is a community-based question-and-answer website and app where users may learn about a wide range of topics. Views, votes, reviews, and shares are used to rank questions and answers.
As a brand, you may set up a Quora page for your company or enlist the help of staff advocates to answer questions about your products or services, as well as industry-related issues. You may also utilise Quora’s ad platform to promote your business. It’s also a terrific way to contact clients who are actively looking for a product or service, as 63 percent of users research significant online purchases.