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                                                                                   DESCRIBE YOUR TAKE
                                                                                   ON COVID-19 AS AN
                                                                                   ORGANIZATION?


                                                                                   Rural Rajasthan is not reporting its
                                                                                   symptoms because of which lakhs of
                                                                                   corona affected villagers are going
                                                                                   unnoticed. This is happening due to
                                                                                   underlying stigmas in villagers towards
                                                                                   Coronavirus and the fear of community
                                                                                   rejection. To overcome these challenges,
                                                                                   recently, we have formulated & tested
                                                                                   an online-mobile app Corona Kawach
                                                                                   Saathi (कोरोना कवच साथी) based
                                                                                   strategy at the village-ward level to win
                                                                                   over the current Covid-19 challenge
                                                                                   across the state - Rajasthan. According
                                                                                   to our pilot testing in Maheshwara Khurd
                                                                                   Gram Panchayat – district Dausa, this
                                                                                   app is proving to be a unified platform
                                                                                   for regional trained volunteers, admin-
                                                                                   istration, governance, public, medical
                                                                                   doctors to work together in fighting this
                                                                                   pandemic. In this plan, now we aim to
                                                                                   prepare 3.5 lakh, regional volunteers, for
                                                                                   the mobile app with the name of Corona
                                                                                   Kawach Saathi “कोरोना कवच साथ ी”
                                                                                   for self-discipline awareness, contact
                                                                                   tracing and medicines & food packets’
                                                                                   delivery to ensure zero movements in the
                                                                                   villages for eliminating any chances of
                                                                                   3rd or 4th wave as being predicted by
                                                                                   the experts. This can save around 1 crore
                                                                                   rural households of Rajasthan from this
                                                                                   current pandemic. Simulatneously, we will
                                                                                   also be preparing these volunteers at the
                                                                                   village level itself for optimum utilization of
                                                                                   natural resources to build local successful
                                                                                   rural economies post-pandemic and also
                                                                                   as disaster management teams. This will
                                                                                   help Rajasthan to take off from the coming
                                                                                   economic downfall post this Covid-19
                                                                                   pandemic by ensuring the required GDP
                                                                                   growth and creation of rural jobs. We
                                                                                   have named this campaign “Rajasthan
                                                                                   – Corona Kawach Abhiyaan कोरोना
                                                                                   कवच अभि यान”. The related mobile app
                                                                                   has also been named Corona Kawach
                                                                                   Saathi “कोरोना कवच साथ ी”. We have
                                                                                   also prepared training modules, Covid-19
                                                                                   guidelines -pamphlets & graphics,
                                                                                   messages for the public & other IEC mate-
                                                                                   rial, etc. required for this campaign.

                                                                                   This pilot testing has been covered in
                                                                                   Rajasthan’s top electronic and print media
                                                                                   channels like ZEE Rajasthan, Dainik
                                                                                   Bhaskar, News 18, First India, Rajasthan
                                                                                   Patrika, etc.




            28|  Thecorporatereview.com  | India  | Vol. 2  |  Issue 6  | June 2021
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