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fragmented business with numerous the growth rate like in the wake great teamwork helped EPL deliver
regional players. Overall size was of the pandemic? and capture this opportunity which
estimated to be approx. USD 38[i] Vats: There was a temporary surge would have been impossible earlier.
billion in 2018 for India. It has grown in demand for sanitizer tubes. EPL During the Pandemic, EPL
with a CAGR of nearly 4 per cent. partnered with more than 50 brands launched 50 new product and pack
The growth is driven by changing globally to launch hand sanitizer tubes. innovations in a matter of few weeks
EPL’s flexible supply chain allowed the
consumer behaviour towards more brands to quickly launch the sanitizer and ramped up production in its
convenience. Boom in e-commerce tubes. core category by a 100 times. This
also offers huge potential for future enabled EPL to help over 50 brands
growth of retailing in India which in Ritwik: Where do you have globally that came to them for assis-
turn is pushing the growth of pack- your manufacturing facilities, tance. Agility of the company backed
aging sector. Since packaged food by nimble decision making ensured
& Pharma is also the fastest growing currently and what is the total that EPL did good business during
segment, it is also expected to fuel capacity? Any plans to have more the pandemic.
the demand of plastic packaging. manufacturing facilities? Do Ritwik: What prompted the
you have manufacturing bases
Ritwik: Who all are the key in countries that you operate acquisition of Creative Stylo
players in the field? outside India? Packs Pvt Ltd?
Vats: Key players in tube packaging Vats: EPL Ltd is equipped with 20 Vats: The acquisition of Creative
business: state-of-the-art facilities, spread Stylo Packs is significant for EPL. We
can now be a stronger player in the
EPL Limited (formerly known as across 10 countries. EPL has an beauty and cosmetics categories
Essel Propack Limited) expansive global reach capable of that is growing rapidly. Additionally,
ALBEA supplying a perfectly harmonized the increased product portfolio will
Hoffman Neopac AG system for all production needs. We allow us to serve existing customers
Montebello Packaging deliver more than 8 billion tubes a and drive better volumes and value.
Viva year to 400 clients worldwide. EPL This acquisition improves our plastic
Tupack has units operating across the USA, tube capabilities, which, combined
Alltub Mexico, Colombia, Poland, Germany, with EPL’s strong equity in laminate
CCL Egypt, Russia, China, Philippines and tubes, gives the company a vibrant
Berry India. These facilities cater to 5 core platform for growth. Overall, this
categories of Oral Care, Beauty & transaction will accelerate revenue
Ritwik: What is EPL’s market Cosmetics, Pharma & Health, Food & and EBITDA growth for EPL.
share? Nutrition and Home Care
Vats: EPL is a global leader in lami- Ritwik: How do you see the
nated tubes packaging. It is one of Ritwik: Are you looking at new laminated plastic tubes market
the few global players in the tube geographies/new countries? grow in the years to come?
packaging business. It has more than Vats: We are constantly evaluating Vats: The laminated tubes market
20 per cent market share globally in new opportunities and countries to is poised to grow in the years to
tube packaging and leads the oral- bring our expertise, experience and come. There is an increasing trend of
care segment with 33 per cent global innovations to those markets where conversion from aluminium tubes to
share. EPL India is leading the pack we are not present currently. We laminated tubes in the pharma sector.
in Indian market with current market recently did green field expansion This gives a push towards increased
share of over 50 per cent. in Assam for serving North eastern use of laminated tubes. Additionally,
Employing 3158 people from 25 customers in India. It also allows us to innovations and flexibility of printing
nationalities, EPL operates through exports to countries such as Nepal, and decorations in the laminated
twenty state-of-the-art facilities in Bangladesh. tubes allow for a premium look that
ten countries, selling about 8 billion most of the brands are looking for in
tubes per annum. EPL has units Ritwik: Has the pandemic helped the FMCG sector. EPL has innovated
operating across the USA, Mexico, you in any way to push up your to build capability to produce 100
Colombia, Poland, Germany, Egypt, per cent recyclable laminated tube.
Russia, China, Philippines and India. top line? This will further solve for sustain-
These facilities cater to 5 core Vats: The Pandemic presented EPL ability concerns and will be a growth
categories of Oral Care, Beauty & with a huge business opportunity. driver in the market.
Cosmetics, Pharma & Health, Food A massive opportunity had arisen in
& Nutrition and Home Care; offering the world for hygiene and sanitisa-
customized solutions through tion products. But due to the lock-
constant innovations in materials, down these products were finding it
technology, design and processes difficult to get containers on time.
One of EPL’s guiding principles has
Ritwik: There has been a surge in been ‘agility’ in business and this was
proven as the company leaped at this
demand in areas like sanitization, opportunity. A few changes to its way
food, pharma. What has been of working, focused prioritisation and
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