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                                                                               U           nlike  many  companies,




                                                                                           EPL (formerly  known  as
                                                                                           Essel  Propack  Limited),
                                                                                                 world’s
                                                                                                          largest
                                                                                           the
                                                                                           specialty
                                                                                                        packaging
                                                                                           company, manufacturing
                                                                                 laminated  plastic  tubes catering to
                                                                                 the  FMCG  and  pharma  segments,
                                                                                 with operations across the  globe
                                                                                 in 11 countries and  has 20 manufac-
                                                                                 turing units, has managed the Covid
                                                                                 crisis well.  In nearly 15 days the
                                                                                 company developed  a  plastic  tube
                                                                                 for hand-sanitizers that were ideal to
                                                                                 carry, which, in turn, opened up new
                                                                                 client wins and opportunities to work
                                                                                 on  more disruptive packaging ideas
                                                                                 to  allow access to  critical products
                                                                                 for needy masses. Noticing a surge
                                                                                 in demand in areas like sanitation,
                                                                                 food  and  pharma and  a  few  more
                                                                                 segments, the company fast tracked
                                                                                 approvals and kept factories running
                                                                                 during the lockdown. It helped over
                                                                                 50 brands go  to market  with  hand
                                                                                 sanitizer products globally (earlier
                                                                                 they were marketed  in  bottles).  As
                                                                                 recently as in November, 2020, it
                                                                                 acquired  Creative  Stylo  Packs Pvt.
                                                                                 Ltd. in  a  part-cash  and  part-stock
                                                                                 transaction.  Subsequently,  EPL
                                                                                 received global recognition from
                                                                                 the Association of Plastic Recyclers
                                                                                 (APR), USA  as the world’s first  fully
                                                                                 sustainable and completely recy-
                                                       Sudhanshu-Vats            clable tube in the world, including
                                                                                 shoulder and cap. And the man, who
                                                                                 has been  spearheading all these as
                                                                                 the EPL helmsman is Sudhangshu
                                                                                 Vats.
            PANDEMIC PRESENTED                                                   Speaking to  Ritwik  Mukherjee,  the
                                                                                 Managing Director & CEO of  EPL
            US A HUGE BIZ                                                        Ltd, a B.Tech from National Institute
                                                                                 of  Technology, Kurukshetra  and  an
            OPPORTUNITY IN HYGIENE                                               alumnus of Indian Institute of Manage-
                                                                                 ment  (IIM), Ahmedabad, delves at
                                                                                 length of the overall speciality pack-
            & SANTISATION SPACE                                                  aging market  scenario  in  India  and
                                                                                 the key growth drivers for EPL.

                                                                                 Excerpts:
                    Ritwik Mukherjee                                             Ritwik: How big is the overall
                                                                                 speciality packaging market in
                                                                                 India- any idea/study?
                                                                                 Vats:  The  packaging business  in
                                                                                 India and also globally is a very


            36|  Thecorporatereview.com  | India  | Vol. 2  |  Issue 5  | May 2021
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