Page 37 - Most Trusted Logistics and Supply Chain Brands & Booming Fintech Companies

PERKS OF SOCIAL MEDIA
The promotion job will be half done if you
are efficient enough to take over and own
the social media.
More than 60% of the audience spends
an average of nearly 4-5 hours a day on
different social media platforms. Identifying
what will interest them and introducing them
to your products will create a catastrophic
boost for your promotions.
REVIEWS AND FEEDBACK
Nobody can be a professional marketer
overnight, and it demands to strike the right
nerve of the audience.
For that, the marketer needs to under-
stand the perspective of the consumer, and
the reviews and feedback of consumers
on the promotional efforts will throw some
insights into modifications.
ADVERTISING
Advertising is one of the most used terms
when it comes to promoting and even
misplaced many times.
To efficiently promoting the products,
you need to identify the best means of
advertising that perfectly suits the type of
product you are selling. promotion, which is greatly advantageous
THE MASTER ADVERTISER - GOOGLE for the business than any paid form and even
you won’t be having any control over this
Google, the biggest search engine, is type of promotion.
capable of creating an influential promo-
tional campaign for your product. PARTICIPATION IN PUBLIC EVENTS
It’s a form of paid promotion, but the If you own a business and if you have a
reach it is going to give for the product is
tremendous. product line to sell, it is important that you
make yourself a publicly known figure in the
VEHICLES AS A PROMOTIONAL TOOL domestic market.
One of the simplest and effective ways of It makes people remember you and
promoting your products in the domestic your products when you make public
market. appearances often, offer to speak or
If you own a vehicle, redesign it in a way sponsor a public event in your locality.
so that it catches the attention of people
whenever it hits the road with posters, CSR ACTIVITIES
shapes, or anything associated with your Ethically defined, Corporate Social Respon-
products. sibility is not a promotional activity.
But the perks of organizing CSR activ-
THE POWER OF ASSOCIATIONS ities at a local or national level will boost
This is another influential promotion tech- the promotional efforts and reach for the
nique, which can create a huge impact in products of the business.
the domestic market and may open you the
portal to the national market. HOSTING PARTIES AND EVENTS
Registering as a part of the local associ-
ation or chamber of commerce will benefit The online and virtual promotional efforts
you with making important business connec- won’t work much for local markets.

You need to establish your public pres-
tions and relations. ence by putting actual physical efforts like
THEN AND NOW, WORD OF MOUTH hosting an event, charity function, or a party
on behalf of the business to gain public
There’s a stark difference between the paid attention.
form of promotion and the unpaid form.
Word of mouth is an unpaid form of

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