Page 43 - 10 Futuristic Women Entrepreneurs in India 2022

10 FUTURISTIC WOMEN ENTREPRENEURS IN INDIA

Shraddha Sheth improve stamina, rehabilitation, many more women to take up a I would like to further strengthen

career path that they can commit to. and learn new skill sets that will
injury recovery, pre-diabetic &
It is said “When women do better, complement the growth of our
hypertensive care is also given.
HOW MUCH HAS WOMEN Economies do better” company. Knowledge upgrade is
a continuous process, we all must
THE LEADING LADY WHO CONTRIBUTED TO THE FITNESS AND HEALTH INDUSTRY ENTR EPR EN EU RSH IP HOW IMPORTANT IT IS TO work towards becoming cutting
WITH GOLD’S GYM INDIA EVOLVED IN THE LAST PROMOTE THE TERM edge professionals. We are looking
DECADE IN INDIA? WOMEN ENTREPRENEUR- forward to bringing in new wellness
Corporate Review | Pooja Kundoo
Women entrepreneurship has SHIP SPECIFICALLY? solutions in India with our focus on
evolved immensely. In the last Extremely important, because girls contributing continuously to the
One of the most renowned women leaders decade, our company at the are brought up in Indian homes health & fitness of the country. Our
in the health and fitness industry, Shraddha management team level had 40% differently. They are encouraged by goal is to change the fitness pene-
women in a senior leadership posi- parents to get educated but post tration of the country by reaching
Sheth – VP- Sales, Operations and Marketing tion. 50% of the faculty who teach
at Gold’s Gym India, has not only distin- at Gold’s Gym Fitness Institute are the age of 23-24 they are allured every town, city, and state.
guished herself in the industry but has inspired women. Compassion, Empathy to get married. Once they get WHAT HAS BEEN YOUR
CHALLENGE
married, the education that they BIGGEST
a lot of female leaders to keep innovating it. and handholding come naturally gained could not be converted AND SUBSEQUENT LEAR-
A life science major and post-graduate degree to women leaders hence the reten- into work experience due to other NING FROM GROWING
holder in Food & Nutrition Shraddha Sheth’s tion of employees is intact even in family priorities. Even FMCG brands, THE COMPANY?
career stretches back to 2002 when she started the pandemic. There is an evident when they endorse their new
evolution, where women are recog- My biggest challenge has been
her journey as a dietician in a hospital and later nized as leaders amongst both B2B product launches, have always sourcing and nurturing talent. One
got appointed as a sports and clinical nutritionist & B2C businesses across the country. positioned women as mothers or comes across professionals who
at the first International Gym Chain: Gold’s Gym HOW CAN WOMEN ENTR- daughters instead of showing the have short term goals, mid-term
in India at Flagship club which was launched EPRENEURSHIP HELP IN ones who are leading from the goals and long term goals. As our
on 2002. During her 2-decade-old journey, CHANGING THE GENDER front for companies as women industry falls into the service sector,
Shraddha achieved numerous milestones and PAY GAP FOR THE BETTER entrepreneurs. Movies scripts too, it’s very important to have continuity
revolve around men where the role of the same team that customers
created her expertise across Customer Service, IN THE COMING TIMES? of women is subtle where the hero prefer interacting with on regular
Acquisition and Retention, Customer expe- Women as leaders are a go-getter role is still acclaimed by men. The basis. Retention of customers is
rience enhancement and gym operations. and don’t shy away from making a same goes for various other sectors. linked with a familiar team providing
Shraddha wears various hats with special- visit to their clients at the offices or HOW ARE YOU SEEING them with their tailor-made
ization in Business Strategy planning and Shraddha Sheth | VP - Sales addressing a group of people. In THE WORLD CHANGE services and great experience.
introducing new experiences to members our industry, women employees are FOR WOMEN AFTER THIS However, this challenge was
to run a sustainable business with a We provide services like Endurance Training, perceived to work as group exer- PANDEMIC? overcome when our company
grew, expanded and multiple
growing and satisfied members’ quotient. Agility Training, Body-weight Training, High-In- cise instructors or in the customer
tensity Training, Tabata etc. under the super- service sphere. Women senior Each of us has ample time to career paths were set on an
Let’s hear more from the leader herself. vision of our certified and knowledgeable leadership roles come to a very few re-think, reboot and re-start our lives annual basis. This secured the
Edited excerpts trainers. We also promote group training(s) like because of the still prevailing old during the pandemic and in fact, team’s needs and increased
Yoga, Combat Training, Dance Fitness and it’s been a boon in some way, as we the retention of our employees.
ABOUT GOLD’S GYM Boot camp workouts. We have grown to a work norms that hinder their growth. see many women have restarted TO EVERY WOMAN OUT
Known for delivering an impeccable luxury fitness happy family with 1 million-plus customer base. To change this, women-friendly working who were on sabbaticals as THERE WHO ASPIRES TO
experience while assisting customers to attain Our fitness Brand believes in philosophy - the policies should be introduced and work from home has become a new BE AN ENTREPRENEUR
their health & fitness goals, Gold’s Gym India heart of our business are trainers and their skill special privileges should be given normal. Social media has a pool of THIS DECADE, WHAT
today stands as the country’s fastest-growing sets will enable customers to attain their fitness to women like having a crèche at influencers who are mothers, ladies WOULD BE YOUR ADVICE
a workplace where motherswho
international master franchise with 140 running goal. We have embarked upon formalizing were previously working during and have learnt how to monetize TO THEM, ESPECIALLY
fitness clubs, 5-under construction projects and fitness education called Gold’s Gym Fitness Insti- their pre-pregnancy period can be from the comforts of their homes. AFTER THIS PANDEMIC?
Be Nimble, Be Alert, Be proac-
10 new to-be-built sites. Within two decades, the tute, which is a fitness academy that has given WHAT ARE YOUR PLANS
personal training career opportunities to 15000 encouraged to re-join. Times are tive & become digital-friendly.
company has leased 10lacs sq. ft. retail space as plus students across the country. Catering to tough and dual-income is neces- FOR DEVELOPMENT? Be open to change, adapt
gyms across the country. “Our business revolves the age group 16 to 85, we help customers who sary for every family. Hence, a As I continue representing the top quickly and this will lead to self-
around our customer’s comfort and preference. want to have weight loss, gain weight, tone up, little encouragement could inspire luxury fitness brand in the country, growth and growth in business.

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