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TOP 10 BUSINESS TRENDS FOR 2022


 In simple words, technology and unique approach   2022. Gartner predicts that, worldwide, AI soft-  traditional strongholds in warehouses and logis-  Business leaders should explore whether Copilot or

 are going to be the top priorities in the upcoming year  ware revenue will total $62.5 billion in 2022, an   tics to “next-generation automation” for other uses   other such assistants would help make their
 With global shifts exacerbated by major chal-  in manufacturing, agriculture, and construction.
 increase of 21.3% from 2021. Gartner also believes                companies more productive.
 lenges such as the pandemic and the climate   OFFER CUSTOMIZED
 that the top five use case categories for AI soft-                CREATING VIRTUAL
 crisis, 2021 has seen organizations across all   PURCHASE INSURANCE
 ware spending in 2022 will be virtual assistants,
 sectors  wrestling with rapid transformation,  and   Business leaders who sell online -- products or   CUSTOMER SERVICE
 2022 will  undoubtedly be  much  the same.   knowledge management, autonomous vehi-  Plenty of jobs involve customers, employees, and
            services such as flights, rental houses, or books --
 As the pressure to curb the effects of the climate   cles,  digital  workplace,  and crowdsourced data.   are increasingly offering insurance at checkout.  business partners seeking answers to questions. If

 crisis mounts, organizations around the globe must   SHIFT IN WORK CULTURE  Lily Lyman of Underscore VC told the Globe   companies  are struggling to hire and retain  the
 do their part. A report from 2017 found that, since   that such online insurance will expand to new
 While technological advances in the past decade                   customer  service,  human  resources,  and other
 human-driven  climate change was  recognised,   industries such as shipping,  construction,  car
 were already leading toward a gradual increase                    staff needed to answer those questions, business
 100 energy firms have been responsible for 71%   sales and financial services and new kinds
 in remote and hybrid working,  the pandemic
 of all industrial emissions. The report also named   of insurance carriers will emerge to offer the   leaders may increasingly have an alternative.
 has exacerbated this shift dramatically. Now   best insurance coverage for each industry.
 ExxonMobil,  Shell,  BP,  and Chevron  as  some  of               Specifically, such questions could be answered with
 the highest emitting companies since 1988.  that people have sampled new ways of working,   Business  leaders  should assess  whether to   “deep fakes” -- digital videos in which replicas of real
            partner with such carriers  or create their own.
 SUSTAINABLE OPERATIONS  many are reluctant to return to the office full-time.   people say things they never said in reality. Deep

 Many companies are also driven to sustainable   Simultaneously, the pandemic  demonstrated the   BOOSTING THE PRODUC-  fakes could help companies provide customer
 change by consumer demand and the indepen-  financial benefits of remote and hybrid working to   TIVITY WITH PREDICTIVE
                                                                   service, entertainment and gaming, and do other
 dent realization that more needs to be done. While   employers and proved that workers can indeed be   SOFTWARE

 decarbonising the supply chain is a sensible and                  jobs. Business leaders should explore whether
 trusted to work from the comfort of their own homes.    Most of us  are familiar with  software that tries  to
 obvious  place  for  many organizations  to begin,                such applications could improve their operations.
 CRYPTOCURRENCY IS   complete your sentence while you are typing. This soft-
 more forward-thinking businesses are looking                      DIGITALIZATION
 beyond this point to improving sustainability   THE KING  ware uses data from what millions of other users have   Several industries have digitized, which can be seen
 across all business operations. With sustainability   As more and more women start gaining accep-  typed in the past to guess your next word or phrase.  through businesses in sectors like financial tech-

 linked to resilience, the shift to sustainable opera-  If your company employs  people who write soft-
 tance in the workforce,  the lifetime income                      nology, e-commerce, or even professional services.
 tions  is  a business  trend expected to accelerate   ware, a new technology is being developed that
 inequality and gender pay gaps  will  also settle,                As a result, traditional processes and practices have
 in 2022 and stick around long after. Any business   will do something analogous for software devel-
 slowly but gradually at equal levels for both                     undoubtedly evolved, from restaurant dine-in to
 that chooses to ignore sustainability is unlikely to
 men  and  women.  Women  entrepreneurs  have   opment. If it works, it could boost productivity and   food delivery, physical signatures to electronic signa-
 thrive in this new age of conscious consumerism.
            help business leaders deal with the labor crunch.      tures, medical consultations to telemedicine, etc.
 to keep moving forward with  their heads  held
 HUMAN WORKERS COLLAB-
 high to claim their rights and never back down.  Drew Volpe of First Star Ventures has been testing   HYBRID WORK SET-UPS
 ORATING WITH AI AND
 USE ROBOTS TO LESSEN   “Copilot from GitHub, which tries to predict what soft-   Part of the pivot from stakeholders is the emergence
 ROBOTS
 LABOR STRAINS   ware code should come next, based on what you’ve   of hybrid work set-ups, a term which refers to working
 Many businesses are already leaning on high-
 ly-capable robots and artificial intelligence (AI)   Robots have the potential to do more jobs.   already written,” according to the Globe. Volpe is   from both the office and at home. According to a
 for greater efficiency and productivity and this   As Maia Heymann of Converge Venture Part-  looking at similar applications for helping lawyers   survey conducted within JLL Philippines, 66% of their

 reliance is  a trend set to accelerate further in  ners told the Globe, they are moving from their   draft contracts and financial analysts write reports.  3,300 employees prefer hybrid work arrangements.


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